September 23rd 2008

Circulator™, Ireland’s leading web-based email marketing solution, today gained a lucrative UK presence by announcing the opening of a new office in partnership with International Software Publishing Limited, who will trade under the name of Circulator UK.

The office is part of Circulator’s global expansion of its email and newsletter web- based marketing solution. The UK team, based in Fareham, Hampshire, will provide support and manage sales for Circulator’s UK customers and develop a reseller channel.

Circulators differentiator in the marketplace is its pricing model. Customers only pay on the months they send emails and the price per email is dependant on the cumulative amount of emails you’ve sent.

After continued success within the Irish market, including winning a much coveted award at the All Ireland Marketing Awards, Circulator founder, Don Farrell said, “we have noticed a gap in the UK market for easy to use web-based email marketing solutions. Our dynamic pricing structure means that you more send the more you save. Unlike our rivals, we don’t force customers to choose a monthly plan and penalise them when they exceed it.

With this in mind they have partnered with International Software Publishing, who have expertise in direct marketing, CRM and data management through their subsidiary company DQ Global.

Martin Doyle, Managing Director of the newly created Circulator UK, commented, “…research has shown that email marketing has a staggering 45:1 return on investment (ROI). This is highly relevant during an economic downturn, when all businesses have to optimise their investment in marketing.

About Circulator

Circulator™ is a web-based email marketing solution allowing its clients to easily create, update, manage and measure their online marketing campaigns.

Whether clients are new to e-marketing or have experience in this field, Circulator specialises in pre-designed customisable templates, data management and easy to use solutions for every step of the email marketing journey. Headquartered in Dublin, Ireland, Circulator also has a regional office in Fareham, UK, serving worldwide clients including: Bank of Scotland, Kingspan, Marriott and WorldSpreads.

For more information, please contact Michelle Soper-Dyer

Tel+44 (0) 2392 987792